Corporate Identity Branding

Brainstorm's partner Ed Illig has posted a new article on Scott Monty, Ford's social media expert and spokesman within Twitter. Ed explains how Ford is utilizing social media tools to increase their brand awareness, corporate identity in the social space, and using Twitter as an integrated marketing solution.

Several of our clients are starting to engage within the social media realm with guidance and direction from Brainstorm. Higher education institutions such as Anderson University have seen an impact on enrollment based upon digital strategies employed by Brainstorm. Nonprofit organizations such as the Lumina Foundation for Education are also engaged in digital marketing to increase brand awareness and utlize interactive media design and digital marketing to serve their constiuents. Corporate products such as Tailgate Toss have also experienced the success of Brainstorm's socail media strategies to see an increase in holiday sales.

Potential clients often ask us "what makes Brainstorm different than other higher education branding and design firms?" One of the key answers we offer is the very nature of our business. Unlike the majority of our competitors in higher education marketing, we have expertise in higher ed while still working with a diverse group of clients that are outside the education market. That gives us unique perspective.

Brainstorm's corporate clients, especially consumer electronics, gives us corporate insight into the same demographic markets that college and universities are targeting. We work with brands such as Lexmark, Motorola, and RCA. Brainstorm also works with branding and marketing on direct to consumer products that are targeted directly at the younger demographic. Implementing techniques in social marketing, Facebook, as well as SEO (Search Engine Optimization) has provided success for our client's marketing efforts.

So, whether it be branding solutions, corporate identity, interactive media design for your admissions, alumni, or development efforts, Brainstorm is a unique proposition in the multitude of options within the higher education consulting arena.