Brainstorm Difference in Higher Education

Wednesday, February 11, 2009 by Bart Caylor
Potential clients often ask us "what makes Brainstorm different than other higher education branding and design firms?" One of the key answers we offer is the very nature of our business. Unlike the majority of our competitors in higher education marketing, we have expertise in higher ed while still working with a diverse group of clients that are outside the education market. That gives us unique perspective.

Brainstorm's corporate clients, especially consumer electronics, gives us corporate insight into the same demographic markets that college and universities are targeting. We work with brands such as Lexmark, Motorola, and RCA. Brainstorm also works with branding and marketing on direct to consumer products that are targeted directly at the younger demographic. Implementing techniques in social marketing, Facebook, as well as SEO (Search Engine Optimization) has provided success for our client's marketing efforts.

So, whether it be branding solutions, corporate identity, interactive media design for your admissions, alumni, or development efforts, Brainstorm is a unique proposition in the multitude of options within the higher education consulting arena.

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